GOOGLE BUSINESS PROFILE POSTS FOR PLUMBERS. FREE ADVERTISING YOU'RE IGNORING.
Google lets you post updates directly on your Business Profile for free. Most plumbers never do. Here's how to use this hidden feature to get more calls.
What if I told you there's a free advertising platform where you can post updates, promotions, and photos directly to potential customers searching for a plumber in your city?
And what if I told you almost no plumbers are using it?
You'd probably think I'm full of it.
But I'm not. It's called Google Business Profile Posts. And it's one of the most underused tools in local marketing.
What Are Google Business Profile Posts?
You know your Google Business Profile, right? The thing that shows up when someone Googles your business name. The one with your reviews, hours, phone number, and photos.
Well, Google also lets you publish short posts directly on that profile. They show up right there in the search results when people find your business.
It's like a mini-blog post or social media update, except it appears on Google. Where people are actually looking for plumbers.
Not Instagram, where nobody's looking for a plumber.
Not Facebook, where your post gets buried by cat videos.
Google. The place that matters.
And it's completely free.
Why Most Plumbers Don't Use Them
Honestly? Because most plumbers don't even know they exist.
Google doesn't exactly advertise this feature. It's tucked away inside your Google Business Profile dashboard. And nobody talks about it because it's not flashy.
But here's what happens when you start posting regularly...
The Benefits (They're Legit)
### 1. You Look Active and Alive
When a homeowner finds your Google listing and sees a post from last week, they think, "Oh good, this business is still operating. They're active."
When they find your listing and the last update was from 2023? They think, "Are these guys even still in business?"
Regular posts signal that you're alive, active, and ready to take their call.
### 2. It Helps Your Rankings
Google has confirmed that "activity" on your Google Business Profile is a ranking factor for local search. Posting regularly tells Google your business is active and engaged.
More posts = more signals to Google = better chance of showing up in the Map Pack.
Will one post shoot you to #1? No. But consistent posting over time? It absolutely moves the needle.
### 3. You Can Promote Offers
Running a special on water heater installations? Offering a discount for first-time customers? 10% off drain cleaning this month?
Post it on your Google Business Profile. It shows up right there in the search results. People see it before they even visit your website.
Free advertising. For real.
### 4. You Can Showcase Your Work
Did a big job this week? Post a before-and-after photo. Replaced a sewer line? Post about it.
This builds credibility. It shows potential customers that you're out there doing real work for real people. Not just sitting around waiting for the phone to ring.
What to Post (With Examples)
Here's the part you've been waiting for. What the hell do you actually post?
### Post Type 1: What's New (Updates)
These are general updates about your business. Keep them short and punchy.
Example: "Just wrapped up a full repipe for a home in [Neighborhood]. 48-year-old galvanized pipes replaced with PEX. No more rust-colored water for this family! Need a repipe? Call us for a free estimate."
### Post Type 2: Offers
Promotions, discounts, seasonal specials.
Example: "Winter is coming. Schedule your water heater inspection before the cold hits. $49 inspection fee (normally $99). Offer ends [date]. Call [phone number] to book."
### Post Type 3: Events
Sponsoring a local event? Attending a home show? Supporting a charity?
Example: "Proud to sponsor the [City] Little League this season! We love giving back to the community that supports us."
### Post Type 4: Tips and Education
Quick plumbing tips that show your expertise.
Example: "Quick tip: Never pour grease down your kitchen drain. It cools and hardens inside your pipes, causing clogs. Instead, pour grease into a jar and toss it in the trash. Your pipes will thank you!"
How Often Should You Post?
Once a week is the sweet spot. Google posts expire after 7 days, so posting weekly keeps something fresh on your profile at all times.
It takes 5 minutes. Seriously. Write 2-3 sentences, add a photo, hit publish.
Here's a simple rotation:
- Week 1: Before-and-after job photo
- Week 2: Seasonal offer or promotion
- Week 3: Quick plumbing tip
- Week 4: Customer testimonial or thank-you post
Repeat. Forever.
Pro Tips for Maximum Impact
Always add a photo. Posts with photos get 10x more engagement than text-only posts.
Always include a call to action. Google lets you add buttons like "Call Now," "Learn More," or "Book." Use them.
Keep it short. 150-300 words max. People are scanning, not reading novels.
Use local keywords naturally. "Just completed a tankless water heater installation in [neighborhood/city]" tells Google exactly where you work.
Don't be boring. Show personality. Talk like a real person. "Had a fun one today..." is way better than "Our company is pleased to announce..."
The Compound Effect
One post won't change your business. But 52 posts over the course of a year? That's a different story.
That's 52 signals to Google that your business is active. 52 opportunities for a potential customer to see your work. 52 chances to show off a promotion or build credibility.
Most of your competitors will post zero times this year. If you post weekly, you're already winning.
We worked with a plumber in Tampa who started posting weekly on his Google Business Profile. After 6 months, his profile views increased by 34%. His "calls from listing" went up 22%.
He didn't change anything else. Just started posting.
This Takes 5 Minutes a Week
You can do this while you're eating lunch. While you're waiting for a customer to answer the door. While you're sitting in your truck between jobs.
Take a photo of your work. Write two sentences about it. Post it to Google.
That's it. Free advertising. Every single week.
Want Help With Everything Else?
Google Business Profile posts are just one piece of the puzzle. Your website, your SEO, your reviews, your service pages... they all work together.
Get your free website audit and we'll look at your entire online presence. Google profile, website, SEO, the works. We'll tell you exactly where to focus for maximum impact.
5 minutes of your time. Could be worth thousands.
P.S. After you read this, go log into your Google Business Profile and make your first post. Right now. A before-and-after photo from your last job. Two sentences. Hit publish. You'll be ahead of 95% of plumbers in your city. And if you want to really dominate your local market, check out what we build. Posts are just the beginning.