HOW TO SHOW YOUR GOOGLE REVIEWS ON YOUR WEBSITE (WITH ZERO CODING)
Your Google reviews are your best marketing asset. Here's how to display them on your plumbing website without touching a single line of code.
You've got 87 Google reviews. 4.8 star average. Homeowners love you.
But where are those reviews living? On Google. Where people have to go find them.
Meanwhile, your website says absolutely nothing about how awesome you are. No reviews. No ratings. No social proof whatsoever.
It's like being the best plumber in town but never telling anyone.
face palm
Your Google reviews are the single most powerful sales tool you have. And if they're not on your website, you're leaving money on the table. Period.
The good news? Putting them on your site is stupid easy. You don't need to know code. You don't need to hire a developer. You don't even need to be particularly tech-savvy.
Let me show you how.
Why Google Reviews on Your Website Matters
Before we get into the how, let's talk about the why. Because some of you are thinking "People can just check my Google reviews themselves."
Sure. They can. But will they?
Here's the reality. 88% of consumers trust online reviews as much as personal recommendations. And when those reviews are right there on your website, next to your contact form, while someone is deciding whether to call you...
That's a conversion machine.
Think about it. A homeowner's got a leaking pipe. They Google "plumber near me." They click your site. They see your services, your phone number, and then... 5 glowing reviews from real people saying you showed up on time, fixed the problem, and didn't overcharge.
That homeowner is picking up the phone. Guaranteed.
Websites with embedded reviews see 15 to 20% higher conversion rates. That's not a guess. That's documented across hundreds of studies.
Method 1: Use a Free Widget (Easiest)
The simplest way to get your Google reviews on your website is with a widget tool. These are little plug-and-play tools that pull your reviews automatically and display them in a nice format.
Best free options:
- Elfsight (free plan shows up to 3 reviews with their branding)
- Widget for Google Reviews (free Chrome extension for quick embedding)
- Trustindex (free tier available, shows reviews in multiple layouts)
Here's the basic process for most of these:
- Sign up for the tool
- Connect your Google Business Profile
- Choose a display style (slider, grid, list, etc.)
- Copy the embed code they give you
- Paste it into your website where you want reviews to show
That's it. Five steps. The whole thing takes maybe 15 minutes.
Pro tip: Put your reviews right above your contact form. That way, someone reads a great review and immediately sees the "Get a Free Quote" button. chef's kiss
Method 2: Screenshot and Manual Display
OK so this one's even simpler. But it requires a tiny bit more maintenance.
Just... screenshot your Google reviews. Crop them nicely. Upload them as images on your website.
I know, I know. It sounds low-tech. But it works.
The upside: Total control over which reviews you show. You can pick your best ones and put them front and center.
The downside: You have to manually update them when new reviews come in. And image-based reviews aren't readable by Google (so no SEO benefit from the text).
Still, if you're running a basic site and just want something on there NOW, screenshots work fine as a starting point.
Method 3: WordPress Plugins
If your site runs on WordPress (and a lot of plumbing sites do), you've got plugin options that make this dead simple.
Top WordPress plugins for Google reviews:
- Google Reviews Widget (free, lightweight, does the job)
- WP Google Review Slider (free version lets you display reviews in a slider)
- Site Reviews (free, lets you collect AND display reviews)
Install the plugin. Connect your Google Business Profile. Choose your layout. Done.
The whole thing takes about 10 minutes if you've ever installed a WordPress plugin before. If you haven't... it takes about 15 minutes.
Method 4: Manual Testimonials (With a Twist)
Some plumbers prefer to hand-pick reviews and write them out as testimonials on their site. This is totally fine. But there's a right way and a wrong way.
Wrong way: "John S. says we're great!" with no context, no details, no photo.
Right way:
> "Called them at 6am on a Saturday for a burst pipe. They were at my house by 7:15. Fixed everything in under two hours. Fair price, super professional. Already recommended them to my neighbor." - John S., South Charlotte
See the difference? Specificity sells. The details make it believable.
Bonus move: Link to your Google Business Profile next to the testimonial so people can verify it. That adds another layer of trust.
Where to Put Reviews on Your Site
This matters more than you think. Don't just stick your reviews on a "Testimonials" page that nobody visits.
Put reviews in these high-impact spots:
- Homepage (above the fold or right below the hero section)
- Right next to your contact form (reduces friction at the moment of decision)
- On service pages (especially reviews that mention that specific service)
- In the footer (a star rating and review count is perfect here)
The goal is simple. Every time someone is about to make a decision on your site, a review should be nearby.
The Star Rating Trust Bar
Here's a trick that works insanely well.
Create a thin bar near the top of your site that says something like:
"Rated 4.8/5 from 127 Google Reviews"
With little star icons. That's it. Just a trust bar.
This tiny addition tells visitors immediately that you're legit. That other people trust you. That you're not some fly-by-night operation.
We put trust bars on every plumbing website we build and the feedback is always the same: "Customers tell me they called because of the reviews."
See how we do it on our client sites.
Keep Your Reviews Fresh
One last thing. Old reviews are better than no reviews. But fresh reviews are better than old reviews.
If all your embedded reviews are from 2022, that's a red flag. People want to see recent activity.
Set yourself a reminder to ask for a Google review after every job. A simple text message works great: "Hey [name], thanks for choosing us! If you have 30 seconds, a Google review would mean the world to us. Here's the link: [your review link]."
Do this consistently and you'll have a steady stream of fresh reviews to show off on your site.
The Bottom Line
Your Google reviews are already doing half the work. People are reading them and deciding whether to call you.
But when those reviews are ON your website, in the right spots, at the right moments... they do ALL the work.
More trust. More conversions. More booked jobs. From reviews you've already earned.
It literally costs nothing. It takes less than 30 minutes. And it can increase your leads by 15 to 20%.
If that's not the best ROI in plumbing marketing, I don't know what is.
Need help getting your reviews on your site? Or want a website that's designed from the ground up to convert visitors into calls? Get a free website audit and we'll show you exactly what you're missing.
Check our pricing. It's probably way less than you think.
P.S. If you've got less than 20 Google reviews, that's job number one. Get those reviews up first. Then display them. Nobody's impressed by 3 reviews, even if they're all 5 stars. Aim for 50+. That's when the magic really kicks in. And if you need tips on getting more reviews, hit us up. We've got a whole system for that.