Dear Plumber,
Every week I talk to plumbers who are paying $500, $1,000, sometimes $2,000 a month for "SEO services" and they can't tell me a single thing their SEO company actually does.
Not one thing.
They just get a fancy PDF report they don't understand and a monthly invoice they definitely do.
sounds about right
Here's the truth. You can do a basic SEO audit on your own website in about 15 minutes. For free. Right now. No technical skills required.
Will it replace a professional deep-dive? No. But it'll tell you 80% of what you need to know. And more importantly, it'll tell you if your "SEO guy" has been doing anything at all.
Let's go.
Step 1: Google Yourself (2 Minutes)
Open an incognito/private browser window. This is important because Google personalizes results based on your history. Incognito gives you a clean look at what everyone else sees.
Search for: "plumber in [your city]"
Where do you show up?
- Page 1, top 3? You're doing great.
- Page 1, bottom half? Room for improvement but not terrible.
- Page 2 or beyond? Houston, we have a problem.
- Not there at all? That's not SEO. That's a crime scene.
Now search for your actual business name. If you don't show up for your own name, something is seriously broken.
Write down where you rank. This is your baseline.
Step 2: Check Your Page Speed (2 Minutes)
Go to PageSpeed Insights (pagespeed.web.dev). Enter your website URL.
Google will give you a score from 0-100 for both mobile and desktop.
- 90-100: Excellent. Don't touch a thing.
- 50-89: Needs work. You're losing visitors.
- Below 50: Your website is actively hurting your business. Fix this yesterday.
Pay special attention to the mobile score. That's what matters most. 80%+ of your traffic is mobile.
If your mobile score is below 50, your site is loading so slowly that people are hitting the back button before it even finishes. Google sees that. And Google punishes that.
Step 3: Test Mobile Friendliness (2 Minutes)
Pull out your phone. Open your website. And be honest with yourself.
- Can you read the text without zooming in?
- Can you tap the phone number to call?
- Do buttons work? Are they big enough to tap?
- Does the menu work properly?
- Is anything cut off or overlapping?
If you have to pinch-and-zoom to read your own website on a phone, it's not mobile-friendly. Period. And Google has been using mobile-first indexing since 2019, which means the mobile version of your site is what determines your rankings.
A non-mobile-friendly plumbing website in 2025 is like a plumber without a wrench. Technically possible, but you're not getting the job done.
Step 4: Check Your Title Tags (3 Minutes)
This is the text that shows up in Google's search results as the blue clickable link. It's arguably the most important on-page SEO element.
Here's how to check: visit your homepage, right-click anywhere, and select "View Page Source." Hit Ctrl+F (or Cmd+F on Mac) and search for `
`.</p><p style="font-size:1.15rem;color:#444;margin-bottom:1.5rem;line-height:1.8">What does it say?</p><p style="font-size:1.15rem;color:#444;margin-bottom:1.5rem;line-height:1.8"><strong>Bad title tags:</strong>
- "Home"
- "Welcome to Our Website"
- "[Business Name]"
- "Untitled Document" <em>(yes, I've seen this)</em></p><p style="font-size:1.15rem;color:#444;margin-bottom:1.5rem;line-height:1.8"><strong>Good title tags:</strong>
- "Joe's Plumbing | Licensed Plumber in Dallas, TX | 24/7 Emergency Service"
- "Affordable Plumber in [City] | [Business Name] | Free Estimates"</p><p style="font-size:1.15rem;color:#444;margin-bottom:1.5rem;line-height:1.8">Your title tag should include:
1. Your main keyword (plumber in [city])
2. Your business name
3. A compelling hook (24/7, free estimates, licensed, etc.)</p><p style="font-size:1.15rem;color:#444;margin-bottom:1.5rem;line-height:1.8">Check your other pages too. Your "Services" page should have a title like "Plumbing Services in [City]" not just "Services."</p><h2 style="font-family:Bebas Neue, sans-serif;font-size:2rem;color:#1a1a1a;letter-spacing:1px;margin-top:3rem;margin-bottom:1rem">Step 5: Check Your Google Business Profile (3 Minutes)</h2><p style="font-size:1.15rem;color:#444;margin-bottom:1.5rem;line-height:1.8">Search for your business name on Google. Look at your Business Profile on the right side (desktop) or at the top (mobile).</p><p style="font-size:1.15rem;color:#444;margin-bottom:1.5rem;line-height:1.8">Check these things:</p><ol style="padding-left:1.5rem;margin-bottom:1.5rem"><li style="font-size:1.15rem;color:#444;margin-bottom:0.5rem;line-height:1.7"><strong>Is your business name correct?</strong> No keyword stuffing. Just your actual business name.</li><li style="font-size:1.15rem;color:#444;margin-bottom:0.5rem;line-height:1.7"><strong>Is your address right?</strong> If you moved 2 years ago and never updated it, fix it now.</li><li style="font-size:1.15rem;color:#444;margin-bottom:0.5rem;line-height:1.7"><strong>Is your phone number correct?</strong> You'd be amazed how often this is wrong.</li><li style="font-size:1.15rem;color:#444;margin-bottom:0.5rem;line-height:1.7"><strong>Are your hours accurate?</strong> Wrong hours = angry customers showing up to a locked door.</li><li style="font-size:1.15rem;color:#444;margin-bottom:0.5rem;line-height:1.7"><strong>Do you have at least 20 photos?</strong> More is better.</li><li style="font-size:1.15rem;color:#444;margin-bottom:0.5rem;line-height:1.7"><strong>Do you have categories set?</strong> "Plumber" should be your primary. Add secondary categories like "Water Heater Installation Service," "Drain Cleaning Service," etc.</li><li style="font-size:1.15rem;color:#444;margin-bottom:0.5rem;line-height:1.7"><strong>Have you posted anything recently?</strong> Google Business posts are free marketing. Use them.</li></ol><p style="font-size:1.15rem;color:#444;margin-bottom:1.5rem;line-height:1.8">Your Google Business Profile is often the first thing people see. If it's incomplete or inaccurate, you're leaking leads like a bad P-trap.</p><h2 style="font-family:Bebas Neue, sans-serif;font-size:2rem;color:#1a1a1a;letter-spacing:1px;margin-top:3rem;margin-bottom:1rem">Step 6: Check for Basic On-Page SEO (3 Minutes)</h2><p style="font-size:1.15rem;color:#444;margin-bottom:1.5rem;line-height:1.8">Visit a few pages on your site and look for these basics:</p><p style="font-size:1.15rem;color:#444;margin-bottom:1.5rem;line-height:1.8"><strong>Headers (H1, H2 tags).</strong> Every page should have one H1 tag (the main heading) that includes your target keyword. You can check by right-clicking and viewing page source, then searching for `<h1>`.</p><p style="font-size:1.15rem;color:#444;margin-bottom:1.5rem;line-height:1.8"><strong>Content length.</strong> Pages with thin content (under 300 words) generally don't rank well. Your service pages should have at least 500-800 words of helpful, relevant content. Not keyword-stuffed garbage. Actual helpful information.</p><p style="font-size:1.15rem;color:#444;margin-bottom:1.5rem;line-height:1.8"><strong><a href="/blog/plumber-website-internal-linking" style="color:#1a1a1a;font-weight:600;text-decoration:underline;text-underline-offset:3px">Internal links</a>.</strong> Does your homepage link to your service pages? Do your service pages link to your contact page? Internal linking helps Google understand your site structure and passes SEO value between pages.</p><p style="font-size:1.15rem;color:#444;margin-bottom:1.5rem;line-height:1.8"><strong>NAP consistency.</strong> NAP = Name, Address, Phone number. This should be exactly the same on every page of your website, on your Google Business Profile, and on every directory listing. Even small differences (like "St." vs "Street") can confuse Google.</p><p style="font-size:1.15rem;color:#444;margin-bottom:1.5rem;line-height:1.8"><strong>Alt text on images.</strong> Right-click an image, select "Inspect," and look for the `alt=""` attribute. If it's empty, your images have no alt text. This is both an SEO miss and an accessibility problem.</p><h2 style="font-family:Bebas Neue, sans-serif;font-size:2rem;color:#1a1a1a;letter-spacing:1px;margin-top:3rem;margin-bottom:1rem">What to Do With Your Results</h2><p style="font-size:1.15rem;color:#444;margin-bottom:1.5rem;line-height:1.8">Alright, so you just spent 15 minutes auditing your site. You probably found some issues. Maybe a lot of issues.</p><p style="font-size:1.15rem;color:#444;margin-bottom:1.5rem;line-height:1.8">Don't panic.</p><p style="font-size:1.15rem;color:#444;margin-bottom:1.5rem;line-height:1.8">Here's how to prioritize:</p><ol style="padding-left:1.5rem;margin-bottom:1.5rem"><li style="font-size:1.15rem;color:#444;margin-bottom:0.5rem;line-height:1.7"><strong>Fix your Google Business Profile first.</strong> It's free and takes 10 minutes. Biggest bang for your buck.</li><li style="font-size:1.15rem;color:#444;margin-bottom:0.5rem;line-height:1.7"><strong>Fix your title tags.</strong> If your pages have generic titles, updating them can improve your rankings within weeks.</li><li style="font-size:1.15rem;color:#444;margin-bottom:0.5rem;line-height:1.7"><strong>Fix your page speed.</strong> This usually requires a developer, but it's worth it. Every second of load time costs you conversions.</li><li style="font-size:1.15rem;color:#444;margin-bottom:0.5rem;line-height:1.7"><strong>Fix your mobile experience.</strong> If your site isn't mobile-friendly, a redesign might be the move.</li><li style="font-size:1.15rem;color:#444;margin-bottom:0.5rem;line-height:1.7"><strong>Add content to thin pages.</strong> Flesh out those skimpy service pages.</li></ol><p style="font-size:1.15rem;color:#444;margin-bottom:1.5rem;line-height:1.8">Or... you can skip all that and <a href="/#pricing" style="color:#1a1a1a;font-weight:600;text-decoration:underline;text-underline-offset:3px">let us handle it</a>. We build plumbing websites that check every single one of these boxes from day one. No auditing required.</p><h2 style="font-family:Bebas Neue, sans-serif;font-size:2rem;color:#1a1a1a;letter-spacing:1px;margin-top:3rem;margin-bottom:1rem">Get a Professional Audit (Free)</h2><p style="font-size:1.15rem;color:#444;margin-bottom:1.5rem;line-height:1.8">Look, a 15-minute self-audit is great for spotting the obvious stuff. But there's a lot that happens under the hood that you can't check by looking at your site in a browser.</p><p style="font-size:1.15rem;color:#444;margin-bottom:1.5rem;line-height:1.8">Things like <a href="/blog/plumber-website-crawl-errors-fix" style="color:#1a1a1a;font-weight:600;text-decoration:underline;text-underline-offset:3px">crawl errors</a>, broken links, <a href="/blog/plumber-website-duplicate-content" style="color:#1a1a1a;font-weight:600;text-decoration:underline;text-underline-offset:3px">duplicate content</a>, <a href="/blog/plumber-website-schema-markup" style="color:#1a1a1a;font-weight:600;text-decoration:underline;text-underline-offset:3px">schema markup</a>, canonical tags, redirect chains... the list goes on.</p><p style="font-size:1.15rem;color:#444;margin-bottom:1.5rem;line-height:1.8">We offer a <a href="/#contact" style="color:#1a1a1a;font-weight:600;text-decoration:underline;text-underline-offset:3px">free, no-strings-attached website audit</a> for plumbing businesses. We'll go through everything and give you a clear report of what's working, what's broken, and what to fix first.</p><p style="font-size:1.15rem;color:#444;margin-bottom:1.5rem;line-height:1.8">No jargon. No confusion. Just straight answers.</p><p style="font-size:1.15rem;color:#444;margin-bottom:1.5rem;line-height:1.8">P.S. If you're paying someone for SEO right now, do this audit anyway. If you find problems that should have been fixed months ago, well... now you know where your money's been going. Spoiler: not toward your rankings.</p></div></section></article><section style="background:#111;padding:5rem 2rem;text-align:center"><div style="max-width:600px;margin:0 auto"><h2 style="font-family:Bebas Neue, sans-serif;font-size:2.5rem;color:white;margin-bottom:1rem;letter-spacing:1px">DONE READING? LET'S MAKE YOUR PHONE RING.</h2><p style="color:#888;font-size:1rem;margin-bottom:2rem;line-height:1.6">Book a free 15-minute audit. We'll look at your current website and tell you exactly what's costing you calls. No pressure. No BS.</p><a style="display:inline-flex;align-items:center;gap:0.5rem;background:#c8ff00;color:#1a1a1a;padding:1.1rem 2.25rem;border-radius:8px;font-weight:700;font-size:1rem;text-decoration:none" href="/#contact">Get My Free Website Audit<svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" style="width:16px;height:16px"><path d="M5 12h14M12 5l7 7-7 7"></path></svg></a></div></section><section class="section section-warm"><div style="max-width:900px;margin:0 auto"><h3 style="font-family:Bebas Neue, sans-serif;font-size:2rem;color:#1a1a1a;letter-spacing:1px;margin-bottom:2rem;text-align:center">MORE ARTICLES</h3><div style="display:grid;grid-template-columns:repeat(2, 1fr);gap:1.25rem" class="two-grid"><a style="text-decoration:none" href="/blog/plumber-website-seo-checklist-2026"><article style="background:white;border-radius:14px;padding:2rem;box-shadow:0 1px 3px rgba(0,0,0,0.04);border:1px solid #e8e8e4;height:100%"><span style="background:#1a1a1a;color:#c8ff00;padding:0.2rem 0.6rem;border-radius:4px;font-size:0.65rem;font-weight:700;letter-spacing:1px;text-transform:uppercase">Local SEO</span><h4 style="font-family:Bebas Neue, sans-serif;font-size:1.4rem;color:#1a1a1a;letter-spacing:1px;margin-top:1rem;margin-bottom:0.5rem;line-height:1.2">The 2026 SEO Checklist Every Plumber Needs (Print This Out)</h4><p style="color:#888;font-size:0.85rem;line-height:1.5">A no-BS, jargon-free SEO checklist built specifically for plumbing businesses. Do these things and Google will actually start sending you customers.</p></article></a><a style="text-decoration:none" href="/blog/why-plumber-down-the-road-getting-your-calls"><article style="background:white;border-radius:14px;padding:2rem;box-shadow:0 1px 3px rgba(0,0,0,0.04);border:1px solid #e8e8e4;height:100%"><span style="background:#1a1a1a;color:#c8ff00;padding:0.2rem 0.6rem;border-radius:4px;font-size:0.65rem;font-weight:700;letter-spacing:1px;text-transform:uppercase">Local SEO</span><h4 style="font-family:Bebas Neue, sans-serif;font-size:1.4rem;color:#1a1a1a;letter-spacing:1px;margin-top:1rem;margin-bottom:0.5rem;line-height:1.2">Why the Plumber Down the Road Is Getting All Your Calls</h4><p style="color:#888;font-size:0.85rem;line-height:1.5">He's not better than you. He's not cheaper. He just showed up on Google first. Here's exactly how to fix that.</p></article></a></div></div></section></main><!--$--><!--/$--><footer style="background:#080808;border-top:1px solid rgba(255,255,255,0.04);padding:4rem 2rem 2rem"><div style="max-width:1100px;margin:0 auto;display:grid;grid-template-columns:2fr 1fr 1fr;gap:4rem" class="footer-content"><div><a style="font-family:Bebas Neue, sans-serif;font-size:1.75rem;letter-spacing:4px;color:#c8ff00;text-decoration:none;display:inline-block;margin-bottom:1.25rem" href="/">FASTLAUNCHWEB</a><p style="color:#bbb;font-size:0.9rem;line-height:1.6;margin-bottom:1rem;max-width:320px">Professional websites for plumbing businesses across the US. We make your phone ring.</p><p style="color:#888;font-size:0.8rem;font-style:italic">More calls. More jobs. 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Enter your website URL.\"}}]\n23:[\"$\",\"p\",\"17\",{\"style\":{\"fontSize\":\"1.15rem\",\"color\":\"#444\",\"marginBottom\":\"1.5rem\",\"lineHeight\":1.8},\"dangerouslySetInnerHTML\":{\"__html\":\"Google will give you a score from 0-100 for both mobile and desktop.\"}}]\n24:[\"$\",\"ol\",\"18\",{\"style\":{\"paddingLeft\":\"1.5rem\",\"marginBottom\":\"1.5rem\"},\"children\":[[\"$\",\"li\",\"0\",{\"style\":{\"fontSize\":\"1.15rem\",\"color\":\"#444\",\"marginBottom\":\"0.5rem\",\"lineHeight\":1.7},\"dangerouslySetInnerHTML\":{\"__html\":\"\u003cstrong\u003e90-100:\u003c/strong\u003e Excellent. Don't touch a thing.\"}}],[\"$\",\"li\",\"1\",{\"style\":{\"fontSize\":\"1.15rem\",\"color\":\"#444\",\"marginBottom\":\"0.5rem\",\"lineHeight\":1.7},\"dangerouslySetInnerHTML\":{\"__html\":\"\u003cstrong\u003e50-89:\u003c/strong\u003e Needs work. You're losing visitors.\"}}],[\"$\",\"li\",\"2\",{\"style\":{\"fontSize\":\"1.15rem\",\"color\":\"#444\",\"marginBottom\":\"0.5rem\",\"lineHeight\":1.7},\"dangerouslySetInnerHTML\":{\"__html\":\"\u003cstrong\u003eBelow 50:\u003c/strong\u003e Your website is actively hurting your business. Fix this yesterday.\"}}]]}]\n25:[\"$\",\"p\",\"19\",{\"style\":{\"fontSize\":\"1.15rem\",\"color\":\"#444\","])</script><script>self.__next_f.push([1,"\"marginBottom\":\"1.5rem\",\"lineHeight\":1.8},\"dangerouslySetInnerHTML\":{\"__html\":\"\u003cstrong\u003ePay special attention to the mobile score.\u003c/strong\u003e That's what matters most. 80%+ of your traffic is mobile.\"}}]\n26:[\"$\",\"p\",\"20\",{\"style\":{\"fontSize\":\"1.15rem\",\"color\":\"#444\",\"marginBottom\":\"1.5rem\",\"lineHeight\":1.8},\"dangerouslySetInnerHTML\":{\"__html\":\"If your mobile score is below 50, your site is loading so slowly that people are hitting the back button before it even finishes. Google sees that. And Google punishes that.\"}}]\n27:[\"$\",\"h2\",\"21\",{\"style\":{\"fontFamily\":\"Bebas Neue, sans-serif\",\"fontSize\":\"2rem\",\"color\":\"#1a1a1a\",\"letterSpacing\":\"1px\",\"marginTop\":\"3rem\",\"marginBottom\":\"1rem\"},\"children\":\"Step 3: Test Mobile Friendliness (2 Minutes)\"}]\n28:[\"$\",\"p\",\"22\",{\"style\":{\"fontSize\":\"1.15rem\",\"color\":\"#444\",\"marginBottom\":\"1.5rem\",\"lineHeight\":1.8},\"dangerouslySetInnerHTML\":{\"__html\":\"Pull out your phone. Open your website. And be honest with yourself.\"}}]\n29:[\"$\",\"ol\",\"23\",{\"style\":{\"paddingLeft\":\"1.5rem\",\"marginBottom\":\"1.5rem\"},\"children\":[[\"$\",\"li\",\"0\",{\"style\":{\"fontSize\":\"1.15rem\",\"color\":\"#444\",\"marginBottom\":\"0.5rem\",\"lineHeight\":1.7},\"dangerouslySetInnerHTML\":{\"__html\":\"Can you read the text without zooming in?\"}}],[\"$\",\"li\",\"1\",{\"style\":{\"fontSize\":\"1.15rem\",\"color\":\"#444\",\"marginBottom\":\"0.5rem\",\"lineHeight\":1.7},\"dangerouslySetInnerHTML\":{\"__html\":\"Can you tap the phone number to call?\"}}],[\"$\",\"li\",\"2\",{\"style\":{\"fontSize\":\"1.15rem\",\"color\":\"#444\",\"marginBottom\":\"0.5rem\",\"lineHeight\":1.7},\"dangerouslySetInnerHTML\":{\"__html\":\"Do buttons work? Are they big enough to tap?\"}}],[\"$\",\"li\",\"3\",{\"style\":{\"fontSize\":\"1.15rem\",\"color\":\"#444\",\"marginBottom\":\"0.5rem\",\"lineHeight\":1.7},\"dangerouslySetInnerHTML\":{\"__html\":\"Does the menu work properly?\"}}],[\"$\",\"li\",\"4\",{\"style\":{\"fontSize\":\"1.15rem\",\"color\":\"#444\",\"marginBottom\":\"0.5rem\",\"lineHeight\":1.7},\"dangerouslySetInnerHTML\":{\"__html\":\"Is anything cut off or overlapping?\"}}]]}]\n2a:[\"$\",\"p\",\"24\",{\"style\":{\"fontSize\":\"1.15rem\",\"color\":\"#444\",\"marginBottom\":\"1.5rem\",\"lineHeight\":1.8},\"dangerouslySetInnerHTML\":{\"__html\":\"If you have to pinch-and-zoom to read your own website on a phone, it's not mobile-friendly. Period. And Google has been using mobile-first indexing since 2019, which means the mobile version of your site is what determines your rankings.\"}}]\n2b:[\"$\",\"p\",\"25\",{\"style\":{\"fontSize\":\"1.15rem\",\"color\":\"#444\",\"marginBottom\":\"1.5rem\",\"lineHeight\":1.8},\"dangerouslySetInnerHTML\":{\"__html\":\"\u003cstrong\u003eA non-mobile-friendly plumbing website in 2025 is like a plumber without a wrench.\u003c/strong\u003e Technically possible, but you're not getting the job done.\"}}]\n2c:[\"$\",\"h2\",\"26\",{\"style\":{\"fontFamily\":\"Bebas Neue, sans-serif\",\"fontSize\":\"2rem\",\"color\":\"#1a1a1a\",\"letterSpacing\":\"1px\",\"marginTop\":\"3rem\",\"marginBottom\":\"1rem\"},\"children\":\"Step 4: Check Your Title Tags (3 Minutes)\"}]\n2d:[\"$\",\"p\",\"27\",{\"style\":{\"fontSize\":\"1.15rem\",\"color\":\"#444\",\"marginBottom\":\"1.5rem\",\"lineHeight\":1.8},\"dangerouslySetInnerHTML\":{\"__html\":\"This is the text that shows up in Google's search results as the blue clickable link. It's arguably the most important on-page SEO element.\"}}]\n2e:[\"$\",\"p\",\"28\",{\"style\":{\"fontSize\":\"1.15rem\",\"color\":\"#444\",\"marginBottom\":\"1.5rem\",\"lineHeight\":1.8},\"dangerouslySetInnerHTML\":{\"__html\":\"Here's how to check: visit your homepage, right-click anywhere, and select \\\"View Page Source.\\\" Hit Ctrl+F (or Cmd+F on Mac) and search for `\u003ctitle\u003e`.\"}}]\n2f:[\"$\",\"p\",\"29\",{\"style\":{\"fontSize\":\"1.15rem\",\"color\":\"#444\",\"marginBottom\":\"1.5rem\",\"lineHeight\":1.8},\"dangerouslySetInnerHTML\":{\"__html\":\"What does it say?\"}}]\n30:[\"$\",\"p\",\"30\",{\"style\":{\"fontSize\":\"1.15rem\",\"color\":\"#444\",\"marginBottom\":\"1.5rem\",\"lineHeight\":1.8},\"dangerouslySetInnerHTML\":{\"__html\":\"\u003cstrong\u003eBad title tags:\u003c/strong\u003e\\n- \\\"Home\\\"\\n- \\\"Welcome to Our Website\\\"\\n- \\\"[Business Name]\\\"\\n- \\\"Untitled Document\\\" \u003cem\u003e(yes, I've seen this)\u003c/em\u003e\"}}]\n31:[\"$\",\"p\",\"31\",{\"style\":{\"fontSize\":\"1.15rem\",\"color\":\"#444\",\"marginBottom\":\"1.5rem\",\"lineHeight\":1.8},\"dangerouslySetInnerHTML\":{\"__html\":\"\u003cstrong\u003eGood title tags:\u003c/strong\u003e\\n"])</script><script>self.__next_f.push([1,"- \\\"Joe's Plumbing | Licensed Plumber in Dallas, TX | 24/7 Emergency Service\\\"\\n- \\\"Affordable Plumber in [City] | [Business Name] | Free Estimates\\\"\"}}]\n32:[\"$\",\"p\",\"32\",{\"style\":{\"fontSize\":\"1.15rem\",\"color\":\"#444\",\"marginBottom\":\"1.5rem\",\"lineHeight\":1.8},\"dangerouslySetInnerHTML\":{\"__html\":\"Your title tag should include:\\n1. Your main keyword (plumber in [city])\\n2. Your business name\\n3. A compelling hook (24/7, free estimates, licensed, etc.)\"}}]\n33:[\"$\",\"p\",\"33\",{\"style\":{\"fontSize\":\"1.15rem\",\"color\":\"#444\",\"marginBottom\":\"1.5rem\",\"lineHeight\":1.8},\"dangerouslySetInnerHTML\":{\"__html\":\"Check your other pages too. Your \\\"Services\\\" page should have a title like \\\"Plumbing Services in [City]\\\" not just \\\"Services.\\\"\"}}]\n34:[\"$\",\"h2\",\"34\",{\"style\":{\"fontFamily\":\"Bebas Neue, sans-serif\",\"fontSize\":\"2rem\",\"color\":\"#1a1a1a\",\"letterSpacing\":\"1px\",\"marginTop\":\"3rem\",\"marginBottom\":\"1rem\"},\"children\":\"Step 5: Check Your Google Business Profile (3 Minutes)\"}]\n35:[\"$\",\"p\",\"35\",{\"style\":{\"fontSize\":\"1.15rem\",\"color\":\"#444\",\"marginBottom\":\"1.5rem\",\"lineHeight\":1.8},\"dangerouslySetInnerHTML\":{\"__html\":\"Search for your business name on Google. Look at your Business Profile on the right side (desktop) or at the top (mobile).\"}}]\n36:[\"$\",\"p\",\"36\",{\"style\":{\"fontSize\":\"1.15rem\",\"color\":\"#444\",\"marginBottom\":\"1.5rem\",\"lineHeight\":1.8},\"dangerouslySetInnerHTML\":{\"__html\":\"Check these things:\"}}]\n"])</script><script>self.__next_f.push([1,"37:[\"$\",\"ol\",\"37\",{\"style\":{\"paddingLeft\":\"1.5rem\",\"marginBottom\":\"1.5rem\"},\"children\":[[\"$\",\"li\",\"0\",{\"style\":{\"fontSize\":\"1.15rem\",\"color\":\"#444\",\"marginBottom\":\"0.5rem\",\"lineHeight\":1.7},\"dangerouslySetInnerHTML\":{\"__html\":\"\u003cstrong\u003eIs your business name correct?\u003c/strong\u003e No keyword stuffing. Just your actual business name.\"}}],[\"$\",\"li\",\"1\",{\"style\":{\"fontSize\":\"1.15rem\",\"color\":\"#444\",\"marginBottom\":\"0.5rem\",\"lineHeight\":1.7},\"dangerouslySetInnerHTML\":{\"__html\":\"\u003cstrong\u003eIs your address right?\u003c/strong\u003e If you moved 2 years ago and never updated it, fix it now.\"}}],[\"$\",\"li\",\"2\",{\"style\":{\"fontSize\":\"1.15rem\",\"color\":\"#444\",\"marginBottom\":\"0.5rem\",\"lineHeight\":1.7},\"dangerouslySetInnerHTML\":{\"__html\":\"\u003cstrong\u003eIs your phone number correct?\u003c/strong\u003e You'd be amazed how often this is wrong.\"}}],[\"$\",\"li\",\"3\",{\"style\":{\"fontSize\":\"1.15rem\",\"color\":\"#444\",\"marginBottom\":\"0.5rem\",\"lineHeight\":1.7},\"dangerouslySetInnerHTML\":{\"__html\":\"\u003cstrong\u003eAre your hours accurate?\u003c/strong\u003e Wrong hours = angry customers showing up to a locked door.\"}}],[\"$\",\"li\",\"4\",{\"style\":{\"fontSize\":\"1.15rem\",\"color\":\"#444\",\"marginBottom\":\"0.5rem\",\"lineHeight\":1.7},\"dangerouslySetInnerHTML\":{\"__html\":\"\u003cstrong\u003eDo you have at least 20 photos?\u003c/strong\u003e More is better.\"}}],[\"$\",\"li\",\"5\",{\"style\":{\"fontSize\":\"1.15rem\",\"color\":\"#444\",\"marginBottom\":\"0.5rem\",\"lineHeight\":1.7},\"dangerouslySetInnerHTML\":{\"__html\":\"\u003cstrong\u003eDo you have categories set?\u003c/strong\u003e \\\"Plumber\\\" should be your primary. Add secondary categories like \\\"Water Heater Installation Service,\\\" \\\"Drain Cleaning Service,\\\" etc.\"}}],[\"$\",\"li\",\"6\",{\"style\":{\"fontSize\":\"1.15rem\",\"color\":\"#444\",\"marginBottom\":\"0.5rem\",\"lineHeight\":1.7},\"dangerouslySetInnerHTML\":{\"__html\":\"\u003cstrong\u003eHave you posted anything recently?\u003c/strong\u003e Google Business posts are free marketing. Use them.\"}}]]}]\n"])</script><script>self.__next_f.push([1,"38:[\"$\",\"p\",\"38\",{\"style\":{\"fontSize\":\"1.15rem\",\"color\":\"#444\",\"marginBottom\":\"1.5rem\",\"lineHeight\":1.8},\"dangerouslySetInnerHTML\":{\"__html\":\"Your Google Business Profile is often the first thing people see. If it's incomplete or inaccurate, you're leaking leads like a bad P-trap.\"}}]\n39:[\"$\",\"h2\",\"39\",{\"style\":{\"fontFamily\":\"Bebas Neue, sans-serif\",\"fontSize\":\"2rem\",\"color\":\"#1a1a1a\",\"letterSpacing\":\"1px\",\"marginTop\":\"3rem\",\"marginBottom\":\"1rem\"},\"children\":\"Step 6: Check for Basic On-Page SEO (3 Minutes)\"}]\n3a:[\"$\",\"p\",\"40\",{\"style\":{\"fontSize\":\"1.15rem\",\"color\":\"#444\",\"marginBottom\":\"1.5rem\",\"lineHeight\":1.8},\"dangerouslySetInnerHTML\":{\"__html\":\"Visit a few pages on your site and look for these basics:\"}}]\n3b:[\"$\",\"p\",\"41\",{\"style\":{\"fontSize\":\"1.15rem\",\"color\":\"#444\",\"marginBottom\":\"1.5rem\",\"lineHeight\":1.8},\"dangerouslySetInnerHTML\":{\"__html\":\"\u003cstrong\u003eHeaders (H1, H2 tags).\u003c/strong\u003e Every page should have one H1 tag (the main heading) that includes your target keyword. You can check by right-clicking and viewing page source, then searching for `\u003ch1\u003e`.\"}}]\n3c:[\"$\",\"p\",\"42\",{\"style\":{\"fontSize\":\"1.15rem\",\"color\":\"#444\",\"marginBottom\":\"1.5rem\",\"lineHeight\":1.8},\"dangerouslySetInnerHTML\":{\"__html\":\"\u003cstrong\u003eContent length.\u003c/strong\u003e Pages with thin content (under 300 words) generally don't rank well. Your service pages should have at least 500-800 words of helpful, relevant content. Not keyword-stuffed garbage. Actual helpful information.\"}}]\n3d:[\"$\",\"p\",\"43\",{\"style\":{\"fontSize\":\"1.15rem\",\"color\":\"#444\",\"marginBottom\":\"1.5rem\",\"lineHeight\":1.8},\"dangerouslySetInnerHTML\":{\"__html\":\"\u003cstrong\u003e\u003ca href=\\\"/blog/plumber-website-internal-linking\\\" style=\\\"color:#1a1a1a;font-weight:600;text-decoration:underline;text-underline-offset:3px\\\"\u003eInternal links\u003c/a\u003e.\u003c/strong\u003e Does your homepage link to your service pages? Do your service pages link to your contact page? Internal linking helps Google understand your site structure and passes SEO value between pages.\"}}]\n3e:[\"$\",\"p\",\"44\",{\"style\":{\"fontSize\":\"1.15rem\",\"color\":\"#444\",\"marginBottom\":\"1.5rem\",\"lineHeight\":1.8},\"dangerouslySetInnerHTML\":{\"__html\":\"\u003cstrong\u003eNAP consistency.\u003c/strong\u003e NAP = Name, Address, Phone number. This should be exactly the same on every page of your website, on your Google Business Profile, and on every directory listing. Even small differences (like \\\"St.\\\" vs \\\"Street\\\") can confuse Google.\"}}]\n3f:[\"$\",\"p\",\"45\",{\"style\":{\"fontSize\":\"1.15rem\",\"color\":\"#444\",\"marginBottom\":\"1.5rem\",\"lineHeight\":1.8},\"dangerouslySetInnerHTML\":{\"__html\":\"\u003cstrong\u003eAlt text on images.\u003c/strong\u003e Right-click an image, select \\\"Inspect,\\\" and look for the `alt=\\\"\\\"` attribute. If it's empty, your images have no alt text. This is both an SEO miss and an accessibility problem.\"}}]\n40:[\"$\",\"h2\",\"46\",{\"style\":{\"fontFamily\":\"Bebas Neue, sans-serif\",\"fontSize\":\"2rem\",\"color\":\"#1a1a1a\",\"letterSpacing\":\"1px\",\"marginTop\":\"3rem\",\"marginBottom\":\"1rem\"},\"children\":\"What to Do With Your Results\"}]\n41:[\"$\",\"p\",\"47\",{\"style\":{\"fontSize\":\"1.15rem\",\"color\":\"#444\",\"marginBottom\":\"1.5rem\",\"lineHeight\":1.8},\"dangerouslySetInnerHTML\":{\"__html\":\"Alright, so you just spent 15 minutes auditing your site. You probably found some issues. Maybe a lot of issues.\"}}]\n42:[\"$\",\"p\",\"48\",{\"style\":{\"fontSize\":\"1.15rem\",\"color\":\"#444\",\"marginBottom\":\"1.5rem\",\"lineHeight\":1.8},\"dangerouslySetInnerHTML\":{\"__html\":\"Don't panic.\"}}]\n43:[\"$\",\"p\",\"49\",{\"style\":{\"fontSize\":\"1.15rem\",\"color\":\"#444\",\"marginBottom\":\"1.5rem\",\"lineHeight\":1.8},\"dangerouslySetInnerHTML\":{\"__html\":\"Here's how to prioritize:\"}}]\n"])</script><script>self.__next_f.push([1,"44:[\"$\",\"ol\",\"50\",{\"style\":{\"paddingLeft\":\"1.5rem\",\"marginBottom\":\"1.5rem\"},\"children\":[[\"$\",\"li\",\"0\",{\"style\":{\"fontSize\":\"1.15rem\",\"color\":\"#444\",\"marginBottom\":\"0.5rem\",\"lineHeight\":1.7},\"dangerouslySetInnerHTML\":{\"__html\":\"\u003cstrong\u003eFix your Google Business Profile first.\u003c/strong\u003e It's free and takes 10 minutes. Biggest bang for your buck.\"}}],[\"$\",\"li\",\"1\",{\"style\":{\"fontSize\":\"1.15rem\",\"color\":\"#444\",\"marginBottom\":\"0.5rem\",\"lineHeight\":1.7},\"dangerouslySetInnerHTML\":{\"__html\":\"\u003cstrong\u003eFix your title tags.\u003c/strong\u003e If your pages have generic titles, updating them can improve your rankings within weeks.\"}}],[\"$\",\"li\",\"2\",{\"style\":{\"fontSize\":\"1.15rem\",\"color\":\"#444\",\"marginBottom\":\"0.5rem\",\"lineHeight\":1.7},\"dangerouslySetInnerHTML\":{\"__html\":\"\u003cstrong\u003eFix your page speed.\u003c/strong\u003e This usually requires a developer, but it's worth it. Every second of load time costs you conversions.\"}}],[\"$\",\"li\",\"3\",{\"style\":{\"fontSize\":\"1.15rem\",\"color\":\"#444\",\"marginBottom\":\"0.5rem\",\"lineHeight\":1.7},\"dangerouslySetInnerHTML\":{\"__html\":\"\u003cstrong\u003eFix your mobile experience.\u003c/strong\u003e If your site isn't mobile-friendly, a redesign might be the move.\"}}],[\"$\",\"li\",\"4\",{\"style\":{\"fontSize\":\"1.15rem\",\"color\":\"#444\",\"marginBottom\":\"0.5rem\",\"lineHeight\":1.7},\"dangerouslySetInnerHTML\":{\"__html\":\"\u003cstrong\u003eAdd content to thin pages.\u003c/strong\u003e Flesh out those skimpy service pages.\"}}]]}]\n"])</script><script>self.__next_f.push([1,"45:[\"$\",\"p\",\"51\",{\"style\":{\"fontSize\":\"1.15rem\",\"color\":\"#444\",\"marginBottom\":\"1.5rem\",\"lineHeight\":1.8},\"dangerouslySetInnerHTML\":{\"__html\":\"Or... you can skip all that and \u003ca href=\\\"/#pricing\\\" style=\\\"color:#1a1a1a;font-weight:600;text-decoration:underline;text-underline-offset:3px\\\"\u003elet us handle it\u003c/a\u003e. We build plumbing websites that check every single one of these boxes from day one. No auditing required.\"}}]\n46:[\"$\",\"h2\",\"52\",{\"style\":{\"fontFamily\":\"Bebas Neue, sans-serif\",\"fontSize\":\"2rem\",\"color\":\"#1a1a1a\",\"letterSpacing\":\"1px\",\"marginTop\":\"3rem\",\"marginBottom\":\"1rem\"},\"children\":\"Get a Professional Audit (Free)\"}]\n47:[\"$\",\"p\",\"53\",{\"style\":{\"fontSize\":\"1.15rem\",\"color\":\"#444\",\"marginBottom\":\"1.5rem\",\"lineHeight\":1.8},\"dangerouslySetInnerHTML\":{\"__html\":\"Look, a 15-minute self-audit is great for spotting the obvious stuff. But there's a lot that happens under the hood that you can't check by looking at your site in a browser.\"}}]\n48:[\"$\",\"p\",\"54\",{\"style\":{\"fontSize\":\"1.15rem\",\"color\":\"#444\",\"marginBottom\":\"1.5rem\",\"lineHeight\":1.8},\"dangerouslySetInnerHTML\":{\"__html\":\"Things like \u003ca href=\\\"/blog/plumber-website-crawl-errors-fix\\\" style=\\\"color:#1a1a1a;font-weight:600;text-decoration:underline;text-underline-offset:3px\\\"\u003ecrawl errors\u003c/a\u003e, broken links, \u003ca href=\\\"/blog/plumber-website-duplicate-content\\\" style=\\\"color:#1a1a1a;font-weight:600;text-decoration:underline;text-underline-offset:3px\\\"\u003eduplicate content\u003c/a\u003e, \u003ca href=\\\"/blog/plumber-website-schema-markup\\\" style=\\\"color:#1a1a1a;font-weight:600;text-decoration:underline;text-underline-offset:3px\\\"\u003eschema markup\u003c/a\u003e, canonical tags, redirect chains... the list goes on.\"}}]\n49:[\"$\",\"p\",\"55\",{\"style\":{\"fontSize\":\"1.15rem\",\"color\":\"#444\",\"marginBottom\":\"1.5rem\",\"lineHeight\":1.8},\"dangerouslySetInnerHTML\":{\"__html\":\"We offer a \u003ca href=\\\"/#contact\\\" style=\\\"color:#1a1a1a;font-weight:600;text-decoration:underline;text-underline-offset:3px\\\"\u003efree, no-strings-attached website audit\u003c/a\u003e for plumbing businesses. We'll go through everything and give you a clear report of what's working, what's broken, and what to fix first.\"}}]\n4a:[\"$\",\"p\",\"56\",{\"style\":{\"fontSize\":\"1.15rem\",\"color\":\"#444\",\"marginBottom\":\"1.5rem\",\"lineHeight\":1.8},\"dangerouslySetInnerHTML\":{\"__html\":\"No jargon. No confusion. Just straight answers.\"}}]\n4b:[\"$\",\"p\",\"57\",{\"style\":{\"fontSize\":\"1.15rem\",\"color\":\"#444\",\"marginBottom\":\"1.5rem\",\"lineHeight\":1.8},\"dangerouslySetInnerHTML\":{\"__html\":\"P.S. If you're paying someone for SEO right now, do this audit anyway. If you find problems that should have been fixed months ago, well... now you know where your money's been going. Spoiler: not toward your rankings.\"}}]\n4c:[\"$\",\"section\",null,{\"style\":{\"background\":\"#111\",\"padding\":\"5rem 2rem\",\"textAlign\":\"center\"},\"children\":[\"$\",\"div\",null,{\"style\":{\"maxWidth\":\"600px\",\"margin\":\"0 auto\"},\"children\":[[\"$\",\"h2\",null,{\"style\":{\"fontFamily\":\"Bebas Neue, sans-serif\",\"fontSize\":\"2.5rem\",\"color\":\"white\",\"marginBottom\":\"1rem\",\"letterSpacing\":\"1px\"},\"children\":\"DONE READING? LET'S MAKE YOUR PHONE RING.\"}],[\"$\",\"p\",null,{\"style\":{\"color\":\"#888\",\"fontSize\":\"1rem\",\"marginBottom\":\"2rem\",\"lineHeight\":1.6},\"children\":\"Book a free 15-minute audit. We'll look at your current website and tell you exactly what's costing you calls. No pressure. 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